Preserving Legacy
Inspiring TOMORROW
Prior experience connected to various legacy acts helped shape Knowvi’s belief that legacy is not passive. Iconic artists need modern storytelling, digital infrastructure, and cultural context to remain active for new generations.
Universal Music Enterprises
Professional experience at Universal Music Group has included work across catalog marketing, audience development, and legacy artist revitalization initiatives. This informs Knowvi’s understanding of how catalogs behave as both cultural assets and revenue-generating IP.
Areas of focus:
Catalog marketing strategy
Artist audience growth
Digital platform optimization
Cultural relevance planning
Campaign development
Connie Francis
Facilitated digital audience growth and catalog marketing for Connie Francis’ “Pretty Little Baby,” helping transform the classic 1962 recording into a major streaming and cultural resurgence. The campaign drove the song to more than 20,000% above baseline streaming and elevated it to a UMe global priority.
Areas of focus:
Catalog & Legacy Artist Marketing
Digital & Social Strategy
Audience Growth & Gen Z Engagement
Streaming Growth & Cultural Activation
Quincy Jones
Prior experience connected to Quincy Jones helped shape Knowvi’s belief that legacy is not passive. Iconic artists need modern storytelling, digital infrastructure, and cultural context to remain active for new generations.
Areas of focus:
Legacy brand development
Archival storytelling
Digital presence
Cultural preservation
Audience reintroduction
MARY PICKFORD
Managed the music-business and creative development behind a project to reintroduce a historic Mary Pickford silent film to modern audiences, coordinating the creation of a contemporary original score while helping bridge the film’s legacy with a new generation.
Areas of focus:
Music Supervision
Project Development
Film & Music Partnerships
Creative Strategy
